The Cringe Campaign: Why Democrats Can't Manufacture Cool

Desperation rebrands won’t save a party that forgot authenticity beats aesthetics.

Spring is in the air, and Democrats are rummaging through the political closet and trying on different looks. When just a little more than a quarter of registered voters have positive views about you, a makeover sounds appealing. But manufactured cool is cringe — and gimmicks won’t save a party that’s forgotten how to be real.

Rebranding advice is plenti…